The average price per square foot in your market has increased 3.5% compared to last week, which puts the 30-day average at +2.2%. This should allow you to either reduce incentives or increase your baseline rent in order to achieve or exceed your average price per square foot goal.

The number of available units have increased by 53, owing primarily to The Howell adding 40 new units. This strongly increases competition for 1 bedroom / 1 bathroom units, so you may want to consider more aggressive pricing than usual on similar units.

Incentives have cooled compared to last month, largely owing to the end of the 2.5 months free offer at The Vue. However, incentives still remain high in your market relative to the metropolitan area as a whole.